Pablove and Wheeltags

In this day and age, it is becoming impossible not to be associated by the shameless ravages of cancer. In the Wheeltags clan alone, we have been touched by the shocking loss of grandparents, a brother-in-law and a father-in-law. Painfull and without consideration of age, race, creed or passion of life, the loss of a loved one to cancer is heartbreaking on the best of days.

When we were contacted by Rory Wilson of DangerBird Records to print some custom Wheeltags for their team, we were happy to oblige. Wheeltags doesn't make it a habit to google our clients, so we guided Rory through the custom process and moved on with our business, bike-riding lives. When the artwork was approved, our fingers were itching to learn more about "Pablove". With the striking pink hearts and hand holding figures, our creative brains were tweaked and we had to learn more.

When stumbling across the PABLOg we immediately contacted Rory with an offer to do, well, more. The Pablove Foundation was created by Jeff Castelaz in honor of his son Pablo, who lost his battle to bilateral Wilm's Tumor at the age of 6 on June 27th, 2009. Our hearts were breaking as we read Jeff's open and raw blog. What started as an initiative to spread more awareness about children's cancer has spread into his own passion for cycling and music.

Heading across the states on a bike train of love, Jeff will be riding across the US on his two wheels with lots and lots of support along the way. His route is meant to bring more awareness to children's cancer and encourage people to join in the fight! With merch and sponsorship opportunities to help support the ride, the site is full of good stuff, even some Lance Armstrong bits to widen the cause. We were pleased to do our small part in assisting Jeff to trick out his bike with Pablove Wheeltags bits. We wish him and his supporters well along their long southern route.

Below is a pic of a tricked out Pablove bike.

Want to learn more? Click here to visit the Pablove site and read about Jeff, Pablo and his trek across the US!

Michellie Jones Custom ZedTech decals

Check out one of the world's greatest triathletes' sportin' some serious decal style on her custom ZedTech wheels. Our partnership with Zipp and their custom ZedTech decal program has extended into the inner sanctum of athlete greatness. For Michellie Jones, they asked us to kick up her wheels with custom decals to match her bad ash Felt paint job!

We had a blast working on Michellie's flashy stars and zoomy colors. We think it rocks a mighty chicken and wish her the best during the racing season! Check out the link below, and learn more about Michellie Jones. Keep your peepers peeled for some other uber-athlete projects completed in conjunction with Zipp and their super sweet ZedTech wheels.




Gotta have somethin' sweet for your wheels? Visit Wheeltags to learn more about going custom and getting everything you ever wanted out of our plain-jane rims.

Gotta have the goods the pros ride. Nothin' but ZedTech fits the bill, learn more at Zipp!

Michellie Jones site

Wheeltags Makes ZedTech Custom Decals for Triathlete Mag test ride!

Jay Prasuhn for Triathlete Magazine puts Zipp's uber awesome ZedTech product on the couch! Since Wheeltags is Zipp's custom decal partner, we loved to read Jay's comments about the on-line design feature we built for Zipp within the ZedTech "build your wheel" experience. We were happy to run the presses for his special decals, but we got really geeked out when we saw the stunning photos of his tricked out ride. Read some of the details from his article below:

"Zipp invited me to experience the ZedTech customer's experience, and the fun part is picking the look of your wheels. At the website, you can select every aspect of the wheel; decal color, hub external cap colors, bearings (steel or ceramic) and spoke nipple color.

Designing your decal design is all you. You can use a full color palate to determine the colors of the individual Z-I-P-P lettering, background and Advanced Technology Group lettering underneath. Zipp marketing manager Andy Paskins tells me he's seen some "interesting" designs so far. I found it very political of him not to make any judgments. All I could do was hope the crew at Zipp didn't laugh at my design idea, whatever I came up with.

I have bikes of mostly a red or blue motif, so I wanted something that would work on either bike. I also went to the University of Arizona, so I thought, why not an Arizona Wildcats color concept? I chose a red inner lettering with blue trim and white ATG lettering. The hubs would be red, spoke nipples a simple grey, and went with a simple standard bearing setup. The wheels? It would be the Craig Alexander Special, the same wheelset he used to take his Hawaii Ironman title last fall: a 404 front and an 808 rear. "

Sweetness.

Take a look at some more of his photos and read the entire article

Gotta get ZedTech-ed? Visit Zipp here and start designing!

Wheeltags and Zipp Speed Weaponry form custom decal partnership ZEDTECH customers can create custom decals for wheels

FOR IMMEDIATE RELEASE

Wheeltags and Zipp Speed Weaponry form custom decal partnership
ZEDTECH customers can create custom decals for wheels

CARMEL, IN and SPEEDWAY, IN - 24 November 2008 - Wheeltags and Zipp today announced a partnership that allows Zipp's ZEDTECH customers the ability to create fully custom decals for their custom wheels. Wheeltags will handle the creation of custom ZEDTECH decals, as well as the unique flash feature within Zipp's completely re-designed ZEDTECH website.


"We couldn't be more pleased about this partnership and the chance to provide the most respected wheel manufacturer, and their customers, with truly unique, customer designed decals," said Kevin Koval, Director of Sales and one of the three owners of Wheeltags. "It is the perfect mix of our decal expertise and Zipp's legendary customer service."

The new custom decal feature within the ZEDTECH website provides each customer their own "Co-Design Tool Kit" to select different colors within the Zipp ZEDTECH decal, view them on their chosen wheel sizes and even "spin" the wheels. Information about the decals, along with the other specifics of a customer's ZEDTECH custom wheel order, will be stored in a unique user ID. This allows for a streamlined transfer of vital information from Zipp dealers directly to the Zipp World Headquarters.

To get the most of Zipp's custom decal options, ZEDTECH customers using the website can select from two different pricing levels. The first pricing level, $160 (US) for one wheel, includes complete color customization within the CMYK spectrum. The second pricing level, $220 (US) for one wheel, allows ZEDTECH customers to choose between complete color customization as
well as a lighter/thinner OR reflective material.

"ZEDTECH represents the absolute pinnacle in custom performance race wheels. With options for Si3N4 silicon nitride ceramic bearings, rim laminates, spoke nipple colors, flange cap colors, and end cap colors, adding custom decals was the next logical step to meet the demands of the most discerning bicyclist on earth. With all of these options available ZEDTECH customers can truly have a one-of-a-kind wheelset." said Andy Paskins, Marketing Manager for Zipp Speed Weaponry in Speedway, IN.

About Wheeltags
Wheeltags is a manufacturer and marketer of graphic treatments for bike wheels. With bold colors and designs, Wheeltags lets you tag your ride with the ultimate statement of individuality and Roll with Style(tm). Visit www.wheeltags.com for more information.

About Zipp
Zipp Speed Weaponry was founded in 1988 with the sole mission of making athletes faster on their bikes. Over the course of the last twenty years, Zipp has done exactly that, by drawing on its core competencies of design engineering, composites knowledge, and wind tunnel development. It is these competencies that have allowed Zipp to deliver a series of firsts in the cycling industry. From the first carbon disc wheel to the first carbon crank to the first wheel to achieve negative drag in the wind tunnel. These firsts have helped Zipp athletes to become champions in the toughest races in the world, on the fiercest roads in the world, from the cobbled roads of Belgium to the Queen K in Kona. www.zipp.com


Media Contacts:
Wheeltags
Jenn Vona
888 WHL-TAGS
jenn@wheeltags.com

Zipp Speed Weaponry
Andy Paskins
317-522-2320
andyp@zipp.com