Wednesday, September 30, 2009

Pablove and Wheeltags

In this day and age, it is becoming impossible not to be associated by the shameless ravages of cancer. In the Wheeltags clan alone, we have been touched by the shocking loss of grandparents, a brother-in-law and a father-in-law. Painfull and without consideration of age, race, creed or passion of life, the loss of a loved one to cancer is heartbreaking on the best of days.

When we were contacted by Rory Wilson of DangerBird Records to print some custom Wheeltags for their team, we were happy to oblige. Wheeltags doesn't make it a habit to google our clients, so we guided Rory through the custom process and moved on with our business, bike-riding lives. When the artwork was approved, our fingers were itching to learn more about "Pablove". With the striking pink hearts and hand holding figures, our creative brains were tweaked and we had to learn more.

When stumbling across the PABLOg we immediately contacted Rory with an offer to do, well, more. The Pablove Foundation was created by Jeff Castelaz in honor of his son Pablo, who lost his battle to bilateral Wilm's Tumor at the age of 6 on June 27th, 2009. Our hearts were breaking as we read Jeff's open and raw blog. What started as an initiative to spread more awareness about children's cancer has spread into his own passion for cycling and music.

Heading across the states on a bike train of love, Jeff will be riding across the US on his two wheels with lots and lots of support along the way. His route is meant to bring more awareness to children's cancer and encourage people to join in the fight! With merch and sponsorship opportunities to help support the ride, the site is full of good stuff, even some Lance Armstrong bits to widen the cause. We were pleased to do our small part in assisting Jeff to trick out his bike with Pablove Wheeltags bits. We wish him and his supporters well along their long southern route.

Below is a pic of a tricked out Pablove bike.

Want to learn more? Click here to visit the Pablove site and read about Jeff, Pablo and his trek across the US!

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