Wheeltags and Zipp Speed Weaponry form custom decal partnership ZEDTECH customers can create custom decals for wheels

FOR IMMEDIATE RELEASE

Wheeltags and Zipp Speed Weaponry form custom decal partnership
ZEDTECH customers can create custom decals for wheels

CARMEL, IN and SPEEDWAY, IN - 24 November 2008 - Wheeltags and Zipp today announced a partnership that allows Zipp's ZEDTECH customers the ability to create fully custom decals for their custom wheels. Wheeltags will handle the creation of custom ZEDTECH decals, as well as the unique flash feature within Zipp's completely re-designed ZEDTECH website.


"We couldn't be more pleased about this partnership and the chance to provide the most respected wheel manufacturer, and their customers, with truly unique, customer designed decals," said Kevin Koval, Director of Sales and one of the three owners of Wheeltags. "It is the perfect mix of our decal expertise and Zipp's legendary customer service."

The new custom decal feature within the ZEDTECH website provides each customer their own "Co-Design Tool Kit" to select different colors within the Zipp ZEDTECH decal, view them on their chosen wheel sizes and even "spin" the wheels. Information about the decals, along with the other specifics of a customer's ZEDTECH custom wheel order, will be stored in a unique user ID. This allows for a streamlined transfer of vital information from Zipp dealers directly to the Zipp World Headquarters.

To get the most of Zipp's custom decal options, ZEDTECH customers using the website can select from two different pricing levels. The first pricing level, $160 (US) for one wheel, includes complete color customization within the CMYK spectrum. The second pricing level, $220 (US) for one wheel, allows ZEDTECH customers to choose between complete color customization as
well as a lighter/thinner OR reflective material.

"ZEDTECH represents the absolute pinnacle in custom performance race wheels. With options for Si3N4 silicon nitride ceramic bearings, rim laminates, spoke nipple colors, flange cap colors, and end cap colors, adding custom decals was the next logical step to meet the demands of the most discerning bicyclist on earth. With all of these options available ZEDTECH customers can truly have a one-of-a-kind wheelset." said Andy Paskins, Marketing Manager for Zipp Speed Weaponry in Speedway, IN.

About Wheeltags
Wheeltags is a manufacturer and marketer of graphic treatments for bike wheels. With bold colors and designs, Wheeltags lets you tag your ride with the ultimate statement of individuality and Roll with Style(tm). Visit www.wheeltags.com for more information.

About Zipp
Zipp Speed Weaponry was founded in 1988 with the sole mission of making athletes faster on their bikes. Over the course of the last twenty years, Zipp has done exactly that, by drawing on its core competencies of design engineering, composites knowledge, and wind tunnel development. It is these competencies that have allowed Zipp to deliver a series of firsts in the cycling industry. From the first carbon disc wheel to the first carbon crank to the first wheel to achieve negative drag in the wind tunnel. These firsts have helped Zipp athletes to become champions in the toughest races in the world, on the fiercest roads in the world, from the cobbled roads of Belgium to the Queen K in Kona. www.zipp.com


Media Contacts:
Wheeltags
Jenn Vona
888 WHL-TAGS
jenn@wheeltags.com

Zipp Speed Weaponry
Andy Paskins
317-522-2320
andyp@zipp.com